The Institute of Marketing Malawi (IMM) has unveiled South Africa’s Themba Nkuna and Uganda’s Nanzala Mwaura as some of the speakers for its upcoming annual conference.

Nkuna, the founder and managing director of Sell Smarter, is set to deliver insights on harnessing big data for targeted marketing strategies while Mwaura will tackle digital transformation and shaping customer experiences using technology

The conference, scheduled from October 31 to November 2, 2024, in Mangochi, will be held under the theme "Innovate to Elevate: Leveraging Technology for Marketing Success."

Vice President of IMM and Chairperson of the Conference Organising Committee, George Damson said; "preparations are running smoothly and that more speakers and partners will be announced soon."

"This year’s theme is unique as it focuses on leveraging technological advancements, such as Artificial Intelligence, to enhance marketing efforts," he highlighted.